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XBOX Sunset Overdrive

Sunset Overdrive is a self-aware video game that defies all gaming conventions so it only made sense to defy those very conventions to advertise its launch. A common game marketing technique is to create a live-action trailer, and Sunset Overdrive happens to be an impossible game to recreate in real life. So naturally, we decided to create a live-action trailer anyway, and let's just say things got interesting.

Project Roles
Art Director
Company
215mccann
Skills
Art Direction
Media
Branded Content, Short Films
Project Industries
Advertising