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NBA 2K12 "End The Debate"

We created a campaign to launch NBA 2K12, a groundbreaking console game where people could play with the best NBA teams in history and finally "end the debate" about which team was the GOAT. The campaign featured Michael Jordan, Drake and a host of others stating their case for why their team was the best ever. My personal favorite however was this one where Brian Wilson stated his case for the '86 Celtics in a way that only Brian Wilson could.

Project Roles
Art Director, Creative Director, Writer
Company
72andSunny
Skills
Art Direction, Copywriting, Creative Direction, Design
Media
Commercials - Broadcast
Project Industries
Advertising, Entertainment, Gaming