Get Stuff Dunkin'
To generate awareness about their service and drive enrollment, Visa Checkout partnered with Dunkin' Donuts for a new promotion. To spread the word about benefits of this partnership, we created a video series that encouraged people to stop wasting time so they could start Getting Stuff Dunkin' (with a little help from Joel McHale).
This contextual campaign spanned PR, TV, Social and Digital with videos that appeared the places where people waste the most time, like Sports, Gossip, and Fashion sites — and of course on the ultimate time-killers, Facebook, YouTube, and Twitter.
- Project Roles
- Conceptual, Content, Copywriting, Social, Management of Teams 1-10
- Advertising, Social Media Content, Social Media Copy
- Project Industries
- Advertising, Finance