Saucony Lodge Pack Release
As part of such a historic brand, the Saucony Originals team has a lot of inspiration to pull from.
I was brought on to create the branding for one of these inspired releases, a special 'Lodge Pack' release of the DXN Trainer. These limited-edition shoes were an update on a classic silhouette originally designed by New Zealander Rod Dixon in 1983. Besides being one of the best runners of his time with both a sub-3:53 mile and a sub-2:09 marathon to his credit Rod was famous for his training regime and love of the outdoors. Once famously quoted as saying "All I want to do is drink beer and train like an animal" Rod possessed a raw natural energy I wanted to capture when working on the launch.
- Project Roles
- Illustrator, Letterer
- Adobe Photoshop, Art Direction, Traditional / Hand-drawn
- Branded Content, Illustrations
- Project Industries
- Fashion, Sports