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Saucony Lodge Pack Release

As part of such a historic brand, the Saucony Originals team has a lot of inspiration to pull from. I was brought on to create the branding for one of these inspired releases, a special 'Lodge Pack' release of the DXN Trainer. These limited-edition shoes were an update on a classic silhouette originally designed by New Zealander Rod Dixon in 1983. Besides being one of the best runners of his time with both a sub-3:53 mile and a sub-2:09 marathon to his credit Rod was famous for his training regime and love of the outdoors. Once famously quoted as saying "All I want to do is drink beer and train like an animal" Rod possessed a raw natural energy I wanted to capture when working on the launch.

Project Roles
Illustrator, Letterer
Company
Saucony
Skills
Adobe Photoshop, Art Direction, Traditional / Hand-drawn
Media
Branded Content, Illustrations
Project Industries
Fashion, Sports
Saucony Lodge Pack Release
Saucony Lodge Pack Release
Saucony Lodge Pack Release
Saucony Lodge Pack Release