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Murad Identity + Packaging Design
Murad was founded as the first modern doctor brand of clinical skincare products, with a goal of making beautiful, healthy skin attainable for everyone.
Our challenge was bring focus to Murad's core DNA and purpose of the brand so that consumers and employees alike could internalize and champion Murad’s role in the world.
After defining a strong positioning for the company, we brought that narrative to life by re-designing their identity system and packaging to reflect their heritage and knowledge, as leaders in the skin-care category.
- Project Roles
- Creative Director, Industrial Designer, Typographer
- Company
- Murad
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design, Keynote, Print, Rendering, Strategy, Vector, Visual Development
- Media
- Brand Guidelines, Branded Content, Industrial Designs, Lettering, Logos, Packaging, Typography, Visual Designs
- Project Industries
- Advertising, Beauty, Lifestyle, Packaged Goods, Retail
