Firefly Sisterhood

636 women will be diagnosed with Breast Cancer today. 4 more by the time you have scrolled down to the bottom of this page.

15 years ago Yoplait led the way with giving to fight breast cancer. With the marketplace now flooded in a sea of pink, Yoplait challenged us to help them lead the fight once again. Through countless hours of research and many tears, we discovered that there remained one unmet need shared by every woman at the moment of her diagnosis, the need for human connection. To talk to someone who knows, who understands, who can help or simply hold your hand.

Watch how we built a nonprofit organization from the ground up. Then gave it wings.