Trojan – Give A F**K
In a time when "not caring" or "not giving a fuck" isn't cool anymore—giving a fuck is the new black. That's why we created a campaign for Trojan (a condom brand) called Give A F**k. Through the campaign we asked people to stand up for what they care about and to protect it, because love and protection is what Trojan does best.
- Project Roles
- Copywriter, Designer
- Art Direction, Copywriting, Design, Conceptual
- Posters, Advertising, Brand Films, Manifestos, Photography, Scripted TV, Social Media Content, Storyboards, Taglines, Television
- Project Industries
- Advertising, Health/Pharma, Lifestyle