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Trojan – Give A F**K

In a time when "not caring" or "not giving a fuck" isn't cool anymore—giving a fuck is the new black. That's why we created a campaign for Trojan (a condom brand) called Give A F**k. Through the campaign we asked people to stand up for what they care about and to protect it, because love and protection is what Trojan does best.

Project Roles
Copywriter, Designer
Company
Razorfish
Skills
Art Direction, Copywriting, Design, Conceptual
Media
Posters, Advertising, Brand Films, Manifestos, Photography, Scripted TV, Social Media Content, Storyboards, Taglines, Television
Project Industries
Advertising, Health/Pharma, Lifestyle
Trojan – Give A F**K
Trojan – Give A F**K
Trojan – Give A F**K
Trojan – Give A F**K
Trojan – Give A F**K