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Star Wars Episode VII & Walmart

How does a parent explain Star Wars to their kids? Who are Jedi? And, what is The Force?  This campaign for the next generation of Star Wars fans featured 12x pieces of content and over 30x deliverables, all for under $500k. We created Walmart's most watched YouTube video ever! And made Campaign's top-10 Star Wars branded commercials ahead of the release of Episode VII - The Force Awakens. 

Project Roles
The Martin Agency
Producing, Content, Entertainment, Integrated, Maintaining Schedules, Managing Budgets, Post-Production, Retail, Wrangling - Creatives
Branded Content, Commercials - Broadcast
Project Industries
Entertainment, Retail