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Yahoo Local
Long before Google Maps existed, this campaign for Yahoo introduced a map-based search function that was completely unheard of at the time. It ran in Los Angeles, San Francisco and New York. Each of the dozens of outdoor executions showed a map of the actual neighborhood and location in which the outdoor board appeared.
- Project Roles
- Art Director
- Company
- Ogilvy
- Skills
- Art Direction, Design, Strategy
- Media
- Advertising
- Project Industries
- Advertising
