Third Culture photo shoot
Eyewear giant Luxottica owns more brands than god. Third Culture is one of those brands, with a good back story — Luxottica partnered with the University of Cincinnati College of Design, Architecture, Art and Planning to hold a design competition for students, and the result was Third Culture. Luxottica asked us to concept, art direct and produce a photo shoot for the nascent eyewear brand's fall and spring line, and set the tone for the brand moving forward.
We worked with Tugboat productions to extend a small budget into a beautiful shoot with amazing photographers Stuart Fisher (still life), and Rodrigo Cid (fashion lifestyle).
- Project Roles
- Creative Director
- Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction
- Advertising, Photographs, Retail Designs
- Project Industries
- Fashion, Lifestyle, Retail