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Third Culture photo shoot

Eyewear giant Luxottica owns more brands than god. Third Culture is one of those brands, with a good back story — Luxottica partnered with the University of Cincinnati College of Design, Architecture, Art and Planning to hold a design competition for students, and the result was Third Culture. Luxottica asked us to concept, art direct and produce a photo shoot for the nascent eyewear brand's fall and spring line, and set the tone for the brand moving forward. We worked with Tugboat productions to extend a small budget into a beautiful shoot with amazing photographers Stuart Fisher (still life), and Rodrigo Cid (fashion lifestyle).

Project Roles
Creative Director
Company
thelab
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction
Media
Advertising, Photographs, Retail Designs
Project Industries
Fashion, Lifestyle, Retail
Third Culture photo shoot
Third Culture photo shoot
Third Culture photo shoot
Third Culture photo shoot
Third Culture photo shoot
Third Culture photo shoot
Third Culture photo shoot