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Brooklinen Brand Bible and subway campaign

Luxury bedding startup — and upstart — Brooklinen was growing fast and looking for its voice. Co-founders Rich and Vicki Fulop had a vision and I helped bring that vision into focus with the Brooklinen Brand Bible, a top level style guide that set the overarching tone for both copy and visuals while leaving plenty of room for the brand to grow and play. The creation of the Brand Bible led to Brooklinen's first subway campaign — station dominations at Bedford Ave. and Union Square, two of New York City's busiest subway stations.

Project Roles
Creative Director
Company
thelab
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design, Outdoor
Media
Advertising, Brand Guidelines
Project Industries
Lifestyle
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign
Brooklinen Brand Bible and subway campaign