Brooklinen Brand Bible and subway campaign
Luxury bedding startup — and upstart — Brooklinen was growing fast and looking for its voice. Co-founders Rich and Vicki Fulop had a vision and I helped bring that vision into focus with the Brooklinen Brand Bible, a top level style guide that set the overarching tone for both copy and visuals while leaving plenty of room for the brand to grow and play. The creation of the Brand Bible led to Brooklinen's first subway campaign — station dominations at Bedford Ave. and Union Square, two of New York City's busiest subway stations.
- Project Roles
- Creative Director
- Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Design, Outdoor
- Advertising, Brand Guidelines
- Project Industries