BRIEF: Get Gen X men to drink Dannon Frusion smoothies instead of eating typical breakfast foods.
IDEA: Create “Breakfast Brawl,” a loving homage to a classic game of the target’s childhood, Mike Tyson’s Punch-out.
RESULTS: The game went viral immediately after its release, earning millions of plays in the first week. It quickly spread to gaming sites all over the world and became one of the most popular branded games on the planet.
I designed the characters and their attacks, wrote all the copy and dialogue, and generally poured my soul into this odd little thing.
- Project Roles
- Copywriter, Creative Director
- Comedy, Conceptual, Copywriting, Creative Direction, Digital, Entertainment, Humor, Game Design, Interactive
- Advertising, GIFs, Microsites, 2D Animations, Character Animations, Character Designs, Concept Art, Websites
- Project Industries
- Advertising, Beverage, Packaged Goods