We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Dannon

BRIEF: Get Gen X men to drink Dannon Frusion smoothies instead of eating typical breakfast foods. IDEA: Create “Breakfast Brawl,” a loving homage to a classic game of the target’s childhood, Mike Tyson’s Punch-out. RESULTS: The game went viral immediately after its release, earning millions of plays in the first week. It quickly spread to gaming sites all over the world and became one of the most popular branded games on the planet. I designed the characters and their attacks, wrote all the copy and dialogue, and generally poured my soul into this odd little thing.

Project Roles
Copywriter, Creative Director
Company
Dannon
Skills
Comedy, Conceptual, Copywriting, Creative Direction, Digital, Entertainment, Humor, Game Design, Interactive
Media
Advertising, GIFs, Microsites, 2D Animations, Character Animations, Character Designs, Concept Art, Websites
Project Industries
Advertising, Beverage, Packaged Goods
Dannon
Dannon
Dannon