Virtual Gridiron was the centerpiece of Verizon’s Super Bowl LI activation in Houston. It was the first ever virtual reality game that let two people play head-to-head, in real-time. To help fans feel like they were really on the field, the gameplay was made authentic as possible, using actual NFL plays that were ran by former players in a real stadium.
- Project Roles
- Advertising, Interactive Installations, Virtual Reality
- Project Industries
- Advertising, Sports