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Virtual Gridiron

Virtual Gridiron was the centerpiece of Verizon’s Super Bowl LI activation in Houston. It was the first ever virtual reality game that let two people play head-to-head, in real-time. To help fans feel like they were really on the field, the gameplay was made authentic as possible, using actual NFL plays that were ran by former players in a real stadium.

Project Roles
Copywriter
Skills
Copywriting
Media
Advertising, Interactive Installations, Virtual Reality
Project Industries
Advertising, Sports
Virtual Gridiron
Collaborators