Hot N' Hairy 2.0
Scientists and hairy men agree—body hair is hot! Fortunately, guys everywhere can be their hairiest self and still stay cool with Hanes X-Temp. Our task was to create myriad content in the same wheelhouse of last year’s Hot n’ Hairy campaign. My partner and I created the concept, sold it through to the client and I was in charge of the shoot and editing/retouching images.
In the end, the client liked the ideas so much they couldn’t just pick one—so we brought both territories to life.
- Project Roles
- Art Director
- Art Direction, Design, Retouching, Compositing, Conceptual, Adobe Photoshop
- Social Media Content
- Project Industries