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Hot N' Hairy 2.0

Scientists and hairy men agree—body hair is hot! Fortunately, guys everywhere can be their hairiest self and still stay cool with Hanes X-Temp. Our task was to create myriad content in the same wheelhouse of last year’s Hot n’ Hairy campaign. My partner and I created the concept, sold it through to the client and I was in charge of the shoot and editing/retouching images. In the end, the client liked the ideas so much they couldn’t just pick one—so we brought both territories to life.

Project Roles
Art Director
Company
360i
Skills
Art Direction, Design, Retouching, Compositing, Conceptual, Adobe Photoshop
Media
Social Media Content
Project Industries
Advertising
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Hot N' Hairy 2.0
Collaborators