La Paz: Beyond the Malecon
I teamed up with RED to design a tourism program that could create jobs for women and young adults while infusing the region's growing tourism industry with a high level of sustainability.
I curated and edited a list of sites for a walking tour, designed advertising materials and a tour map, and provided photos to use in their marketing collateral. The tour employs approximately 25 women and young adults, and introduces a steady stream of new business to local vendors.
- Project Roles
- Art Director, Copywriter, Creative Director, Event Producer, Illustrator, Photographer
- RED Sustainable Travel
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Creative Direction, Documentary, Producing, Project Management, Travel
- Environmental Design, Illustrations, Manifestos, Visual Designs
- Project Industries
- International, Travel/Tourism