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Headspace - I meditate

When most people think about meditation an entire world of incense, chakras, and hippie cliches come to their minds. This campaign aimed to show meditation in a different and more contemporary way by showing some of the reasons because athletes and amateur athletes meditate. The campaign featured real Headspace users who loved the meditation app so much that wanted to be part of their ads.

Project Roles
Art Director, Creative Director
Company
Mother New York
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast, Posters
Project Industries
Advertising, Lifestyle
Headspace - I meditate
Headspace - I meditate
Headspace - I meditate
Headspace - I meditate
Headspace - I meditate