So1 - Google Analytics for Retail
Segment of One (So1) is Google analytics for retail. An innovative b2b2c retail promotion platform that lets brands target consumers with personalized promotions and discounts. The product is extensively technology heavy and is operating in a space with very few precedents. Hence the challenge was to explain how good the technology was and how it really worked on the ground and in the hands of actual people.
- Project Roles
- Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, Design, Interaction, Low / High Fidelity Prototyping, Sketch
- Brand Guidelines, Branded Content, Icons, Microsites, Products - Digital, Prototypes, Typography, UI Design, UX Designs, Visual Designs, Web Apps, Websites, Wireframes
- Project Industries
- B2B, International, Retail, Software, Startups, Technology