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So1 - Google Analytics for Retail

Segment of One (So1) is Google analytics for retail. An innovative b2b2c retail promotion platform that lets brands target consumers with personalized promotions and discounts. The product is extensively technology heavy and is operating in a space with very few precedents. Hence the challenge was to explain how good the technology was and how it really worked on the ground and in the hands of actual people.

Project Roles
Designer, UX/IA Designer
Skills
Adobe Illustrator, Adobe Photoshop, Design, Interaction, Low / High Fidelity Prototyping, Sketch
Media
Brand Guidelines, Branded Content, Icons, Microsites, Products - Digital, Prototypes, Typography, UI Design, UX Designs, Visual Designs, Web Apps, Websites, Wireframes
Project Industries
B2B, International, Retail, Software, Startups, Technology
So1 - Google Analytics for Retail