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End the Smelfie

Hanes worked with a different agency on the concept and TV spot for their new line of odor-blocking underwear called FreshIQ so our job was to create the supporting digital/social content. For production we had to piggy-back off the commercial shoot which meant we were only able to use the same actors and sets. It was challenging circumstances to say the least but the client was very happy with the finished product and so we we.

Project Roles
Art Director
Art Direction, Design, Retouching, Compositing, Conceptual, Adobe Photoshop
Social Media Content
Project Industries
Advertising, Packaged Goods