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Anti-Tobacco Truth Spot

My partner and I had the opportunity to throw an idea into the mix. Being a woman, I thought it would be interesting to take a female POV on how the tobacco industry targets us by saying that women who smoke are strong and independent.

Project Roles
Art Director
Crispin Porter + Bogusky
Broadcast, Conceptual, Producing
Commercials - Broadcast
Project Industries
Non-Profit, Tobacco