New Creatures Agency for Chobani

Lumens was approached by New Creatures to assist in creating a Chobani Yogurt ad for supporting the athletes of the 2014 Winter Olympics. The concept was an immersive experience powered by human effort.

25 bikes with modified power generating back wheels were used to generate enough electricity for the experience that incorporated a live music act (StarCulture) lighting and projections. The location was the famous Bat Cave (Bronson Caves) in Griffith Park with the Hollywood sign in the background. Guest entered through the cave and exited the back side to a reveal of a dimming lit stage with bikes. As the guest started the class the stage and effects came to life. Ending with a huge projection mapping on the cliffs of the cove. "Go Team USA"