E*TRADE - PERSPECTIVES

The concept of online trading can be difficult to grasp, so we wanted to give consumers a new perspective on E*TRADE. Literally.

The films are shot in single takes, creating real-life optical illusions simply by changing the angle & position of the camera.

Project Roles
Creative Director
Company
R/GA
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Finance
Support