VERIZON & NBA - DATA DUNK

When Verizon became a sponsor of the NBA, we combined the most popular things from the two: dunks and mobile data.

With Data Dunk, fans picked their favorite six players, and every time the players dunked, the fans got free data.

The campaign was Verizon's most popular campaign to date, and got Verizon courtside seats to the NBA social conversation.

Project Roles
Creative Director
Company
R/GA
Skills
Conceptual, Copywriting, Creative Direction
Media
Social Media Content
Project Industries
Sports, Technology, Advertising
Support