A.F. Rapoport Hot Buttered Rum
A.F. Rapoport Hot Buttered Rum is a mixture to which one adds hot water and rum, to make the perfect winter elixir. But it is much more than that... the brainchild of Andy F. Rapoport and I was also a 100-year old company with a dramatic and hilarious fictitious history — concocted as a marketing tool to distinguish our product from the glut of "old-tymey" food products out there.
As a result, our beloved and buzzed-about product was served in the hottest NYC bars and sold online and in holiday markets all over the city. I contributed to the narrative, and provided all the visuals, as well as the packaging and branding strategy behind this successful venture.
- Project Roles
- Designer, Art Director
- A.F. Rapoport, Ltd.
- Creative Direction, Design
- Brand Guidelines, Product Designs, Advertising
- Project Industries
- Packaged Goods, Advertising, Wine/Spirits