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A.F. Rapoport Hot Buttered Rum

A.F. Rapoport Hot Buttered Rum is a mixture to which one adds hot water and rum, to make the perfect winter elixir. But it is much more than that... the brainchild of Andy F. Rapoport and I was also a 100-year old company with a dramatic and hilarious fictitious history — concocted as a marketing tool to distinguish our product from the glut of "old-tymey" food products out there. As a result, our beloved and buzzed-about product was served in the hottest NYC bars and sold online and in holiday markets all over the city. I contributed to the narrative, and provided all the visuals, as well as the packaging and branding strategy behind this successful venture.

Project Roles
Designer, Art Director
Company
A.F. Rapoport, Ltd.
Skills
Creative Direction, Design
Media
Brand Guidelines, Product Designs, Advertising
Project Industries
Packaged Goods, Advertising, Wine/Spirits
A.F. Rapoport Hot Buttered Rum
A.F. Rapoport Hot Buttered Rum
A.F. Rapoport Hot Buttered Rum
A.F. Rapoport Hot Buttered Rum