Army Special Forces - Take a Brochure
You can't make finding the most elite job impossible? No, you actually can. A US Army 5 star general gave the briefing at 0800 hours sharp. "Give me work, that will bring me our nation's best and brightest with just enough balls to join the Special Forces". A trip to Fort Bragg and two weeks later made a simple experiential execution based an old form of marketing: brochures. We found locations, rented planes and placed brochures around the country to invite people to simply take one. However the catch, you only have to find a way to get it. No medals of honor but some nice medals from the One Show were awarded.
- Project Roles
- Art Director, Creative Director
- Leo Burnett
- Art Direction, Creative Direction
- Interactive Installations
- Project Industries