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Army Special Forces - Take a Brochure

You can't make finding the most elite job impossible? No, you actually can. A US Army 5 star general gave the briefing at 0800 hours sharp. "Give me work, that will bring me our nation's best and brightest with just enough balls to join the Special Forces". A trip to Fort Bragg and two weeks later made a simple experiential execution based an old form of marketing: brochures. We found locations, rented planes and placed brochures around the country to invite people to simply take one. However the catch, you only have to find a way to get it. No medals of honor but some nice medals from the One Show were awarded.

Project Roles
Art Director, Creative Director
Leo Burnett
Art Direction, Creative Direction
Interactive Installations
Project Industries
Army Special Forces - Take a Brochure