McDonald's Fresh Salads
You can't grow a salad on out of home? Yes you can. To prove how fresh McDonald's salads are you grow it on a billboard from seeds. With a few engineers we collaborated to create the next one of a kind experience. Watch this film on how this horticultural miracle survived thunderstorms and drought over two weeks to capture the fascination of the culinary world. Accolades and trophies were won to share.
- Project Roles
- Art Director, Creative Director
- Leo Burnett
- Art Direction, Creative Direction, Design
- Interactive Installations
- Project Industries