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McDonald's Fresh Salads

You can't grow a salad on out of home? Yes you can. To prove how fresh McDonald's salads are you grow it on a billboard from seeds. With a few engineers we collaborated to create the next one of a kind experience. Watch this film on how this horticultural miracle survived thunderstorms and drought over two weeks to capture the fascination of the culinary world. Accolades and trophies were won to share.

Project Roles
Art Director, Creative Director
Leo Burnett
Art Direction, Creative Direction, Design
Interactive Installations
Project Industries
McDonald's Fresh Salads