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McDonald's Sundial

You can't make a sundial out of an outdoor board? Yes you can. A team of many amazing minds collaborated to to create this accurate working Sundial to showcase McDonald's breakfast items throughout different times of the morning. Since then, it changed the possibility of what could be done in this medium. It was entered into the Clio Hall of Fame as a piece that changed history.

Project Roles
Art Director, Creative Director
Company
Leo Burnett
Skills
Art Direction, Design, Experiential, Type Design
Media
Interactive Installations
Project Industries
Restaurant
McDonald's Sundial