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"#TideKeepsies" Tide's Sustainability Social Campaign

Only one in four Americans believe brands, like Tide, are making an effort to reduce their impact on their earth. So to prove Tide’s commitment to sustainability, we launched Tide Keepsies—a social campaign that highlights the bottles’ recyclability through upcycling crafts. We collaborated with prop masters to develop the crafts. Then my partner, my producer, and I brought them to life through a series of ten stop-motion, micro-content videos and pins.

Project Roles
Animator, Copywriter
Saatchi & Saatchi NY
Art Direction, Conceptual, Content, Content Management, Fabrication, Low Budget, Mixed Media, Rigging, Social, Stop Motion
Advertising, Branded Content, Case Study Videos, Social Media Content, Social Media Copy
Project Industries
Packaged Goods
"#TideKeepsies" Tide's Sustainability Social Campaign
"#TideKeepsies" Tide's Sustainability Social Campaign