"#TideKeepsies" Tide's Sustainability Social Campaign

Only one in four Americans believe brands, like Tide, are making an effort to reduce their impact on their earth. So to prove Tide’s commitment to sustainability, we launched Tide Keepsies—a social campaign that highlights the bottles’ recyclability through upcycling crafts.

We collaborated with prop masters to develop the crafts. Then my partner, my producer, and I brought them to life through a series of ten stop-motion, micro-content videos and pins.