To launch The Tide + Downy Odor Defense Collection, we decided to call out the nameless adversaries Tide + Downy defend against. The recurring odors that fight you at every turn. And return when you least expect it.
Odor Adversaries.
Project Roles
Copywriter
Company
Saatchi & Saatchi NY
Skills
Broadcast, Comedy, Conceptual, Content, Humor, Integrated, Live Action, Print, Social, Stop Motion, TV
Media
Advertising, Commercials - Video, Magazines, Social Media Content, Social Media Copy