"Odor Adversaries" Tide + Downy Odor Defense Collection Launch
To launch The Tide + Downy Odor Defense Collection, we decided to call out the nameless adversaries Tide + Downy defend against. The recurring odors that fight you at every turn. And return when you least expect it.
- Project Roles
- Procter & Gamble
- Broadcast, Comedy, Conceptual, Content, Humor, Integrated, Live Action, Print, Social, Stop Motion, TV
- Advertising, Commercials - Video, Magazines, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods