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"Odor Adversaries" Tide + Downy Odor Defense Collection Launch

To launch The Tide + Downy Odor Defense Collection, we decided to call out the nameless adversaries Tide + Downy defend against. The recurring odors that fight you at every turn. And return when you least expect it. Odor Adversaries.

Project Roles
Copywriter
Company
Procter & Gamble
Skills
Broadcast, Comedy, Conceptual, Content, Humor, Integrated, Live Action, Print, Social, Stop Motion, TV
Media
Advertising, Commercials - Video, Magazines, Social Media Content, Social Media Copy
Project Industries
Packaged Goods
"Odor Adversaries" Tide + Downy Odor Defense Collection Launch
"Odor Adversaries" Tide + Downy Odor Defense Collection Launch