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"Honestly Delicious" Honey Nut Cheerios Taste Campaign 2016

Every box of Honey Nut Cheerios uses real, delicious ingredients. Honest. (Right hand up.) So, to inform consumers of this little-known fact, we decided to highlight natural characteristics of our ingredients—the good, good-er, and the sticky. A real, honest look at honestly delicious ingredients.

Project Roles
Copywriter
Company
General Mills
Skills
Broadcast
Media
Commercials - Video, Social Media Content
Project Industries
Packaged Goods
"Honestly Delicious" Honey Nut Cheerios Taste Campaign 2016