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Quest to LEGOLAND: A GPS Adventure

Developed by VML New York and MediaMonks in conjunction with Google, "Quest to Legoland" aims to transform families' drive to the resort into a Lego-themed ride. Kids can follow Lego minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer geographical trivia, and see information about landmarks they pass on the journey. It might even make you want to take the scenic route.

Project Roles
Art Director
Company
VML
Skills
Art Direction
Media
Advertising, App Design
Project Industries
Advertising
Quest to LEGOLAND: A GPS Adventure
Collaborators