Starbucks Gold Life

Problem
Starbucks wanted to raise awareness and acquire new members for their rewards program.

Solution
#GoldLife– We created a lifestyle around being a rewards member and brought it to life on all the channels (Snapchat, Twitter, Instagram, FB). The highest level of status of the program is gold, so we took to social media to get people excited about living the #GoldLife.

Results
1 million new Starbucks Rewards members, 49MM uses of the Snapchat lens, 1.7MM impressions via influencers, 37% of the people who viewed the Facebook Canvas Ad downloaded the app and signed up.

My Role
Develop a social media campaign, work with Snapchat to create the lens, film, illustrate and edit GIFs, storyboard and art direct fb ad unit.