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Adidas Rugby - 'Of This Earth'

“Let me become one with the land. This is our land that rumbles and it’s my time. It’s my moment.” These opening lines of the Haka say it all - the earth is the source of the Maori warrior spirit and the inspiration beneath our Rugby World cup campaign idea - to cut sections of turf from the home grounds of all 1072 All Blacks and bring them together into a living patchwork of All Black heritage, alive with the spirit of every All Black who has ever pulled on the sacred black jersey. My role: Copywriter / Director

Project Roles
Copywriter, Director
Conceptual, Copywriting
Advertising, Commercials - Broadcast
Project Industries
Adidas Rugby - 'Of This Earth'