Nestle Waters wanted to stand for something more than just water. Since we can't live without water, it seemed natural to make their brand stand for an idea that motivates and inspires us on a daily basis—good.
Using the line 'Good Springs from Good' we developed a campaign that encouraged people in New York and LA to perform random acts of daily good.
- Project Roles
- Conceptual, Copywriting
- Advertising, Commercials - Broadcast
- Project Industries
- Advertising, Beverage