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Citi bike
Citibike was expanding into new areas in New York and wanted to make a big impression. Tapping into region-specific stereotypes (or really, points of pride), kiosks were printed with geo-targeted messaging that told New Yorkers 'we get you'.
- Project Roles
- Copywriter
- Skills
- Conceptual, Copywriting
- Media
- Advertising
- Project Industries
- Advertising, Finance
