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Citi bike

Citibike was expanding into new areas in New York and wanted to make a big impression. Tapping into region-specific stereotypes (or really, points of pride), kiosks were printed with geo-targeted messaging that told New Yorkers 'we get you'.

Project Roles
Copywriter
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Advertising, Finance
Citi bike
Citi bike
Citi bike
Citi bike
Citi bike
Citi bike