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More Human Side of Engineering

An integrated campaign showcasing product features across the entire line of vehicles for The Lincoln Motor Company. The campaign is a lens to see how Lincoln engineers view the world and approach product innovations through observing human behavior of drivers and passengers to create beneficial technology. The campaign became a rallying cry across the brand and a new way to differentiate Lincoln's unique brand perspective.

Project Roles
Art Director, Creative Director
Company
Hudson Rouge
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast, Websites
Project Industries
Advertising, Automotive