Equinox Goldrush 2015
In the Summer of 2015, Equinox challenged New York fitness enthusiasts to go after something they couldn’t buy, something that had to be earned: the exclusive Equinox Gold Membership.
I worked closely with the Art Director to develop a visual language that revolved around mono-weight illustrations that hinted at each of the five events without giving away too much information about what the challenge might entail. The mono-weight illustrations were contrasted with the use of bold typography on the application of the branding, posters, and website.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Design
- Advertising, Illustrations, Posters
- Project Industries
- Advertising, Lifestyle, Luxury