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Equinox Goldrush 2015

In the Summer of 2015, Equinox challenged New York fitness enthusiasts to go after something they couldn’t buy, something that had to be earned: the exclusive Equinox Gold Membership. I worked closely with the Art Director to develop a visual language that revolved around mono-weight illustrations that hinted at each of the five events without giving away too much information about what the challenge might entail. The mono-weight illustrations were contrasted with the use of bold typography on the application of the branding, posters, and website.

Project Roles
Designer
Company
Wieden+Kennedy
Skills
Adobe Illustrator, Adobe InDesign, Design
Media
Advertising, Illustrations, Posters
Project Industries
Advertising, Lifestyle, Luxury
Equinox Goldrush 2015
Equinox Goldrush 2015
Equinox Goldrush 2015
Equinox Goldrush 2015
Equinox Goldrush 2015