Equinox Goldrush 2016
In 2016, the Equinox Goldrush returned to New York, San Francisco, and Los Angeles, with hundreds of hungry newcomers fighting for their chance to win one of the coveted gold memberships.
I worked closely with the Art Director to develop an new visual language for the campaign. We built upon the custom beveled type treatment from the Commit to Something campaign and evolved the mono-weight illustrations into 3D black and gold objects.
I was responsible for the production of all visual elements of the campaign, including the development of the 3D objects in Cinema 4D, physical and digital posters, and animations. I worked closely with the UX lead and developers on all aspects of the website design from start to finish.
- Project Roles
- 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Direction, Cinema 4D, Design, Digital, Interactive, Visual Development
- 3D Animations, Advertising, Events, Microsites, Motion Graphics, Visual Designs, Websites
- Project Industries
- Advertising, Lifestyle, Luxury