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The Bud Light Party

To coincide with the brand’s redesign, W+K’s first campaign for Bud Light started with the creation a new political party: The Bud Light Party. With so many things to disagree on, there’s one thing everyone can get behind: beer. As the faces of the party, Seth Rogen and Amy Schumer encouraged citizens to celebrate their differences and Raise One to Right Now. I worked as part of a small team to develop the initial visual language of the campaign and eventually helped lead the efforts and oversaw the creation of all design material produced by W+K. I was also responsible for the branding and style guide of the Party and led the individual design of 30+ massive OOH boards across the country.

Project Roles
Designer
Company
Wieden+Kennedy
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
Media
Advertising, Brand Guidelines
Project Industries
Advertising, Beer
The Bud Light Party
The Bud Light Party
The Bud Light Party
The Bud Light Party
The Bud Light Party