The Bud Light Party
To coincide with the brand’s redesign, W+K’s first campaign for Bud Light started with the creation a new political party: The Bud Light Party. With so many things to disagree on, there’s one thing everyone can get behind: beer. As the faces of the party, Seth Rogen and Amy Schumer encouraged citizens to celebrate their differences and Raise One to Right Now.
I worked as part of a small team to develop the initial visual language of the campaign and eventually helped lead the efforts and oversaw the creation of all design material produced by W+K. I was also responsible for the branding and style guide of the Party and led the individual design of 30+ massive OOH boards across the country.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
- Advertising, Brand Guidelines
- Project Industries
- Advertising, Beer