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Equinox Commit to Something

In an effort to encourage that bold choices bring big results, the 2016 Commit to Something campaign for Equinox went beyond usual gym photography and presented provocative examples of commitments in life. Members are encouraged to turn something into their thing and commit to it. I created the type treatment and style guide to be followed by Equinox’s in-house production team for the rollout of the campaign. The custom treatment was inspired by the beveled nature of hand-carved stone typography, a process that requires a high degree of commitment and results in a product that lasts for ages

Project Roles
Designer, Typographer
Company
Wieden+Kennedy
Skills
Adobe Illustrator, Adobe InDesign, Design
Media
Advertising
Project Industries
Advertising, Lifestyle, Luxury
Equinox Commit to Something
Equinox Commit to Something
Equinox Commit to Something
Equinox Commit to Something