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Bud Light NFL Team Cans

Bud Light is the official beer of the NFL and they wanted everyone to know. The recently redesigned cans were the perfect canvas to get the word out. The football season is way better when your beer has your team on it, so we had the cans repainted and slapped a big team logo on the back. I worked to define and execute an iconic visual language for the campaign and created a comprehensive style guide for partner agencies to follow. I also worked with the Art Director on directing the CGI production house to produce the 3D cans that were used in all assets.

Project Roles
Designer
Company
Wieden+Kennedy
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design
Media
Advertising
Project Industries
Advertising, Beer, Sports
Bud Light NFL Team Cans
Bud Light NFL Team Cans
Bud Light NFL Team Cans
Bud Light NFL Team Cans