Genentech: 40 Defining Moments Campaign
I managed the social media plan for Genentech's 40 Defining Moments campaign, a celebration of the biotech company's 40th anniversary. I wrote and scheduled content for Genentech's Facebook, Twitter, LinkedIn, and Instagram channels, finding ways to convey the excitement of these pivotal moments appropriate to each medium.
- Project Roles
- Copywriting, Social
- Advertising, Social Media Content, Social Media Copy
- Project Industries
- Health/Pharma, Technology