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Genentech: 40 Defining Moments Campaign

I managed the social media plan for Genentech's 40 Defining Moments campaign, a celebration of the biotech company's 40th anniversary. I wrote and scheduled content for Genentech's Facebook, Twitter, LinkedIn, and Instagram channels, finding ways to convey the excitement of these pivotal moments appropriate to each medium.

Project Roles
Copywriter
Company
Genentech
Skills
Copywriting, Social
Media
Advertising, Social Media Content, Social Media Copy
Project Industries
Health/Pharma, Technology
Genentech: 40 Defining Moments Campaign
Genentech: 40 Defining Moments Campaign
Genentech: 40 Defining Moments Campaign
Genentech: 40 Defining Moments Campaign
Genentech: 40 Defining Moments Campaign