PURO METAL - Brand Identity and Fashion Design

Puro Metal is an ongoing personal project and one of the roundest project that I’ve done. My hands alone moved the creative direction through concept ideation, to design production, and product distribution in local independent boutiques. This brand was born from my repeated dissatisfaction with the clothing industry’s selection of apparel. Puro Metal stretches and cracks these parameters with edgy designs, a unique metallic application with water-soluble hand-printing, and a true and studied awareness of humans’ torsos so that all elements of texture, color and fit bring pride and wearability.