The One Show Wheel of Advertising Karma

The One Show wanted us to find a way to get more people to engage with their web site. In particular, with the case studies for work nominated for that year's One Show Awards.

The theme that year was karma, so we created a spinning mandala game that encouraged visitors to be generous (by watching shortlisted work) for a chance to win favors from the advertising gods.The more case studies you watched and the more you voted for nominees, the more spins you earned.

All the prizes were designed to entice advertising professionals, ranging from Cup-O-Noodle instant ramen soup to once-in-a-lifetime experiences (e.g., riding go-karts with CCO Jeff Benjamin).