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Intelligift

You've already given your mother so many reasons to be disappointed in you. So why add a crappy Mother's Day gift to the list? It's her big day. Don't blow it. We created Intelligift to give people chance to test their Mother's Day gift ideas before it turns into a source of contention for the rest of the year. Using our web site, users told us about their mother and what they were planning to give, and we focus group tested each idea with real moms. Each user received an indexed score with detailed feedback, along with a video of their session, all of which was easily sharable across Facebook and Twitter.

Project Roles
Copywriter, Creative Director
Skills
Conceptual, Copywriting, Creative Direction, Design, Digital, Interactive, Social
Media
Advertising, App Design, Products - Digital, Social Media Content, Websites
Intelligift