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The Social Media Bakery

Nestle Toll House, a leading baking brand, asked us to create content for their social channels. So we thought, instead of writing their social posts, why don’t we bake them? We then created the Toll House Social Media Bakery, an actual kitchen where we baked their social updates using real ingredients. Every post was made from scratch and was totally edible. From hand-made fonts to frosting designs to custom cake color shades, each post recipe was unique and painstakingly crafted.

Project Roles
Copywriter, Creative Director
Nestle Toll House
Conceptual, Copywriting, Creative Direction, Digital, Social
3D Animations, Social Media Content
The Social Media Bakery