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Mallet & Bone Jerky

We were asked to design a concept brand that had been created during a previous Sara Lee program - Mallet & Bone - a whole-muscle dried meat snack offering. Our task was to develop the brand - from scratch. Our tasks included naming, brand personas, ideal consumer demographics, flavor profiles, merchandise, marketing campaigns, and development of a launch plan. With the whole-muscle dried meat snack segment growing rapidly, Mallet & Bone was developed to live in the sweet spot between lower-end mass brands and premium, boutique brands. Our target consumer? He’s what we referred to as A MAN OF ACTION.

Project Roles
Art Director, Copywriter, Designer
Company
Sara Lee
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Copywriting, Creative Direction
Media
Brand Guidelines
Project Industries
Packaged Goods
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky
Mallet & Bone Jerky