Sony Project Shiphunt

We wondered if we could harness the power of an ad campaign to not only educate, but to inspire. Lofty, yes. Impossible? Yeah, pretty much.

Having proven that a laptop could launch a rocket, we turned our sights to the seas to see if six students could uncover the mysteries of the deep.

At the start of the new school year, Project Shiphunt premiered during the Current TV series 50 Documentaries to See Before You Die, hosted by Morgan Spurlock.

But we didn't just want our students to have all the fun. So to extend the campaign, we equipped people around the world with the same Sony technology the experts use and allowed them to launch their own ship hunting expeditions in the oceans of Google Earth.