Cream Pie Branding
This is an identity project that was conceived for a coffee and sweets cafe, 'Cream Pie' in lower manhattan. The branding and interiors immediately became inspired by NYC automat restaurants from the 1920's: rows of steel vending machines where customers exchanged pushing a coin through a slot for a hot meal. The art-deco style typography, and black, white and metal color palette are balanced with modern and gritty photographs of voluptuous models. That, along with the name itself, purposefully allude to an idea of eroticism-- like that utterly deep satisfaction of flicking a nickel to magically unveil a fresh cream pie behind the cubby's closed doors.
*sadly, this cafe never saw the light of day*
- Project Roles
- Art Director, Designer, Letterer
- Adobe Illustrator, Adobe Photoshop, Conceptual
- Branded Content
- Project Industries