Arnold Hearing Centres feature the highest quality hearing health care and hearing aids. The website needed to reflect all of that and be easily approachable to non tech-savvy users.
Due to the target audience, which is catered at people who are 70+, it was obvious that time-tested design principles needed to be used, while avoiding sticking too much to current trends. For instance, the famous hamburger menu is recognizable only by younger internet users, while an old person would find himself perplexed looking at the 3 lines stacked horizontally.
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